Facebook Crossing

In the second image I explore the theme ‘connection/disconnection’. I wanted to comment on the power technology and social media is having on humanities connection, or lack of, with reality. I believe humans are surrendering to technologies power as it infiltrates into all aspects of life.

In the image below I got a friend to walk across the road on his phone. Crossing the road involves an amount of awareness and caution for certain surroundings. Being on the phone or listening to music essentially detracts from one’s safety as they lose touch with their awareness to the power of technology.  I decided to clone my friend to emphasise humanities giving in to social media as it is becoming an extension of our lives. In effect, the image plays on authenticity/individuality as people are becoming clones of each other as a result of technology and popular trends.  I implemented the colours blue and white to again symbolise Facebook’s theme. Here, the colours symbolise the technological footprint on society and the world.

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I want the overall message of the image to be as authentic and though provoking as possible. In order to do so, I slightly changed the colouring of the image to a lighter blue to closely match Facebook’s theme. Furthermore, the patchiness of the blue and white is a metaphor of social media’s imperfect relationship with the natural world.
I aim for this to be the final image to use for assessment three:

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One thought on “Facebook Crossing

  1. Your use of ‘Facebook blue’ prompted me to think about how you could expand on this further through adding additional elements into the image.

    You could perhaps add a Facebook logo to replace the subject’s head, creating anonymity among the clones and therefore a lack of individuality.

    Alternatively, you could add different social media logos (e.g. Instagram, Facebook, Snapchat) onto the subject’s head that signify different online personalities that they cultivate through social media. Having many online personas brings into question the authenticity of each of the personas.

    As meaning is generated through the interaction of multiple modes within a text (Duncum 2004, p. 252), the interaction of image, logo, colour and text may combine to visually emphasise the invasiveness of technology and social media.

    Overall, this is a really good base for further development of your digital images.

    Duncum, P. 2004, ‘Visual Culture Isn’t Just Visual: Multiliteracy, Multimodality and Meaning’, Studies in Art Education, vol. 45, no. 3, pp. 252-264.

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